Why Consumers Are Choosing Hemp-Based Alternatives Over Alcohol
The rise of hemp-based beverages and products as alternatives to alcohol is reshaping consumer behavior in the retail and hospitality markets.
Millennials, Moderation, and the Rise of Hemp Drinks
Across U.S. legal markets, the cannabis beverage category is still small but rising quickly, and its early adopters cluster around Millennials and health-minded Gen Xers, with a noticeable skew toward women.
Hemp Beverages vs. THC-Infused Drinks: What Consumers Should Know
The cannabis beverage space has quickly become one of the most innovative corners of the industry, giving consumers new ways to enjoy plant-based wellness and recreation.
Why Wellness Brands Are Betting on Hemp Beverages
In recent years, wellness brands have been steadily shifting their focus toward hemp beverages, positioning them as a natural fit for health-minded consumers seeking functional alternatives to alcohol, soda, or high-sugar energy drinks.
Navigating Retail and Dispensary Channels in the Hemp Drink Market
White-label hemp beverages live in a unique regulatory lane created by the 2018 Farm Bill, which removed “hemp” (≤0.3% delta-9 THC by dry weight) from the federal Controlled Substances Act.