White labeling has become a powerful way for cannabis retailers and brands to step into the beverage category without shouldering the full burden of research, development, and manufacturing. While many consumers are already familiar with CBD sodas and wellness shots, there is growing opportunity in other beverage formats such as hemp teas, coffees, and sparkling waters. These categories connect to established consumer routines while adding a wellness-oriented twist, making them ideal for companies looking to build brand recognition in a crowded marketplace.
Hemp teas are a natural place to start. For centuries, tea has been associated with relaxation, stress relief, and daily rituals of calm. Infusing hemp-derived cannabinoids into herbal or green tea blends offers consumers an approachable product that doesn’t require them to change habits—simply steeping a cup can provide both comfort and functional benefits. Research shared in Nutritional Outlook highlights the steady growth of herbal tea as a wellness staple, a trend that creates room for hemp-based options to carve out shelf space. For retailers, white labeling teas allows them to customize flavors such as chamomile, peppermint, or hibiscus while offering a product that feels both familiar and innovative.
Coffee presents another compelling option. According to the National Coffee Association, 65 percent of Americans report drinking coffee daily, making it one of the most widely consumed beverages in the country. Hemp-infused coffee provides an intriguing balance of energy and calm, combining caffeine’s stimulation with the potential soothing qualities of CBD. Brands like Sträva Craft Coffee have already proven that there is consumer appetite for this pairing. Through white label partnerships, dispensaries or wellness shops can expand their offerings into a category that resonates with morning routines and workplace productivity, appealing to customers who want both focus and relaxation in a single cup.
Sparkling waters may represent the most dynamic frontier for hemp beverages. With the rise of brands like LaCroix and Spindrift, flavored sparkling waters have become household staples, often replacing traditional sodas. NielsenIQ data shows that consumers are drawn to these drinks for their refreshing taste and health-conscious positioning. Infusing hemp into sparkling water offers a low-calorie, functional beverage that fits seamlessly into social occasions, workout recovery, or simple daily hydration. Because sparkling waters are endlessly customizable with flavors and carbonation levels, white label programs allow retailers to tailor offerings directly to their audiences while tapping into one of the fastest-growing beverage categories.
What ties these opportunities together is the flexibility of the white label model. By partnering with trusted manufacturers, brands can skip the long and expensive development cycle while still putting their name on products that meet regulatory standards and appeal to consumers. Reports from Headset emphasize that private and white label goods are expanding in cannabis precisely because they help smaller operators differentiate quickly and compete with larger companies. The key to success lies in transparency and quality. Consumers increasingly look for products with verified lab results, consistent cannabinoid dosing, and clear sourcing information. Retailers exploring hemp teas, coffees, or sparkling waters should prioritize manufacturers who provide certificates of analysis and demonstrate compliance with both FDA and state regulations.
The future of hemp beverages lies in diversity and accessibility. By leaning into categories like teas, coffees, and sparkling waters, retailers can offer consumers products that integrate seamlessly into everyday life. These formats are not just trendy—they are familiar, functional, and wellness-driven. White labeling makes it possible for brands to innovate in this space without prohibitive investment, creating opportunities to meet consumer demand for hemp-infused beverages that deliver both trust and enjoyment.